Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.

Market Research Before Launching a PR or Marketing Campaign

Before you launch your public relations, social media, advertising or marketing campaign you want to know who your audience is. And not only do you want to know your target market, you want to know what they think, like and buy. And how do you find that out? Market research surveys, right? I mean that’s the way the big boys do it. Millions are spent each year to find out the secrets of how target markets think, feel, and spend their money. But here’s another question: is that money well spent?

There was a market research survey that asked those involved whether a Stradivarius violin was worth a million dollars. The response was overwhelmingly in the affirmative. The following question was whether the participants would like to have one. Again they responded with a resounding yes. The final question in the survey was whether the participants would buy one. Well, you can guess the response to that question. Without the right questions, or without enough follow up questions, that type of research can lead you down a blind ally or take you round in circles.

Market research can be valuable, but it can also be expensive and ineffective. There have been studies done using MRI’s to discover what parts of the brain we use to make hypothetical decisions and what parts we use to make actual real world decisions. It turns out different parts of the brain are activated. That’s where the disconnect comes in. Traditional market research deals with hypotheticals, i.e. would you like this color product better than that? How much would you pay for this product? Would you buy this product? That’s different than making an in-the-moment, real world choice. Database research sounds good, because it has a tangible ring to it. It’s sounds factual, statistical, yet it can often be wrong.

Different companies take different approaches, Google is big on market research, but it’s not your standard market research approach it actually has its users become part of the product building process. On the other hand, when Steve Jobs was asked how much market research went into developing one of Apple’s products his reply was “none.” He explained that it wasn’t the customer’s job to create the product.

So what should companies who need to watch their marketing budgets do when it comes to market research? Be savvy. Use social media sites to ask questions. Do your own limited market surveys. Then you need to rely on your passion and your intuition, listen to your gut. When it comes down to it, a company needs to be built on passion and belief in one’s product or service and you don’t find that in market research studies.

Bad Credit Commercial Loans – Give Your Vision A Reality

Usually, bad credit commercial loans pass on purposely to the assistance of loans to entrepreneurs having adverse credit history for their existing or planned businesses. Most typically, bad credit commercial loans are done through a bank or some other major high street lenders. Many commercial institutions offer small business loans that are especially designed to fit the needs of a variety of the borrowers at their businesses.

Although borrowers having bad credit history get negative response applying for any sort of loans, coming of bad credit commercial loans has solved the borrowers’ borrowing problems. There are two types of bad credit commercial loans i.e., secured and unsecured. The former forms of bad credit commercial loans contain collateral placing as of borrowers’ securities in the future, whereas pledging placing do not matter regarding these forms of bad credit commercial loans.

There are many lenders available online and offline for bad credit commercial loans. Candidates i.e., bankrupts, arrears, defaulters, IVAs, and CCJs, need to carry with them their current credit scores. Reviewing the current credit scores, the lending authority see through the borrowers’ financial capability and repayment capacity. After, lenders bestow the borrowers with bad credit commercial loans to the borrowers.

If you decide that you want to finance business through bad credit commercial loans, ensure that you visit a number of different lenders, such as commercial institutions and high street lenders. Review your options carefully so that you can choose the lending option that is best suited for your business and for your current financial situation.

In the recent past, the provision of bad credit commercial loans online has given the processing of bad credit commercial loans a good speed. Now, borrowers have to fill in a simple application forms, and rest they have to search out a lender. That many lenders are present online borrowers find options selecting in between.