How To Compete Successfully With Other Online Resellers Who All Own The Same Product

Can I Really Profit From Resale Rights?

The simple answer is Yes, but in today’s marketing and reselling we need to think outside the box. The temperature in the marketing climate has chilled dramatically for the past spam filled web space and affiliate link laden content tactics. Now is the time to refine your craft, test products use products and sell products.

The reality is resale rights products, dependent on licence, are amazing flexible and there are many ways to profit.

The first way, of course, is to simply resell the product. As obvious as this may seem there must be a reason that you decided to purchase it initially? Was it because you needed it, wanted it, felt it would benefit you or your business? If so then there are others out there who will feel exactly the same way. Assuming you have used it, tested it and still find the product of benefit (why else would you be considering reselling?) then get it up and advertised. Product reviews, sample insert content, rich snippets of text but be creative and put the entire package, as you received it. Easy!

Be original

We are assuming that every other reseller has done the same, in terms of directly selling the original and so we need to realize even more profit through a little thought and crafty creativity.

Take another look at the product. What does your licence say? Can you break the product up? Repackage? Can you split elements? Are you able to turn 1 item into several? You could realistically sell this one package in many ways.

full set as you purchased
main product plus a bonus (bonus being an element removed and redesigned as stand-alone – think eBook and video)
smaller separate products – think 10 articles rather than 1 eBook
text turned into video
text turned into pod-casts
If you are working in niche specific lines, do you have an item which would complement this product. You could add the additional item as a bonus for buying. Always keep in mind the end-user, your customer. Who are they going to buy from. I imagine they will buy from the seller who offers the best deal at the best price. If your product also comes packaged with 1 or 2 free bonuses you will make the sale.

Use the resale rights item as back-end product on the thank you page for one of your higher converting sales products. We are all aware that psychologically the time customers are most likely to make a purchase is directly after making their first. Therefore your second offer, the resale rights product, is going to coincide with this psychological desire to purchase. We also know that backend products can cost more than the original product therefore don’t limit your backend to smaller items.

Remember in online marketing and sales it is not always about instant profit from an individual product. Think long-term. If your licence permits it give the product away. While this may sound counter intuitive and you will not make profit on the product, used strategically as a giveaway on a squeeze page to collect quality leads can pay dividends. A large list of quality leads opens many profitable doors. Collecting email addresses by gifting a truly useful product initially will see a list of consumers who trust you, like your products and are able to purchase from you time and time again.

Other ways to move consumer focus away from competitors is to make yourself obvious. Consider product launches, webinars, teleseminars or joint venturing with other marketers who have large subscriber lists.

Think Visuals and Aesthetics

We know visuals sell products. Make your packaging more attractive than other people’s. You typically will not have the right to change the product, but that doesn’t mean you can’t change the package, even if that means ensuring your webpage, or newsletter or mail out is professional clean and different.

Change your sales letter. Don’t use the same sales letter that other resellers are using. Make yours unique. Move away from the typical sales pages that accompany these products, make it seem new, fresh, revamped.

Create A Killer Product by Writing Your Sales Letter First

You may not realize this, but when if you are in the early planning stages of developing a product, the best thing you can do is STOP and write the sales letter first!

“But wait a minute (you might be thinking)… this sounds totally ‘Bass Ackwards’ doesn’t it?” It sure does but it REALLY works too…

And here’s why … When you envision a product, prewriting the sales letter first allows you to place no limitations on it. You can write more freely as the very things you describe are actually helping you design and create your product’s features and benefits.

Now all of a sudden you have an extended blueprint that can add many bells & whistles some of which will actually end up being part of your final product.

You’ll also find that much of your original inspiration will also give you many great sales copy components that will also end up in your sales letter too.

And, in this mode of no barrier mind-streaming, you’ll undoubtedly come up with more creative ideas than the restrictive mind we use when analyzing possibilities…

Always use your higher logic to harness your creativity into a final workable solution. But don’t inhibit your creative process when initially creating your products…

Instead try this…

Set out for a dream product state-of-mind that is full of features that can be turned into benefits… What you’re doing in essence is conjuring up the most unlimited version of your product. One that defies all confines at this stage. Write it out as if this product was right there in front of you and can performed every detail that you promise…

You are in effect reverse-engineering your product which is a catalyst to making the product not only better, but also helps it live up to the high expectations you design into it.

What you bring into reality is an out growth from using unlimited creativity to logical harnessing of all ideas fused into a finalized product. Writing the sales letter first adds incredible inspiration into your product ideas. This technique helps dictate new avenues of creation and marketing that can add much leverage to a successful product launch.

Internet Marketing SEO – Proven Tips to Promote Your Business

There has been a lot of buzz surrounding the motion of Internet marketing in recent years. This is primarily because online business has experienced a major fiscal boom which has increased the level of competition. This necessitates finding proven internet marketing SEO techniques in order to promote your business and gain a competitive edge in the market.

While Internet marketing services consist of a wide variety of strategies and techniques that are used to promote online businesses there are a number of things that you can easily do yourself in order to promote your own business. Some of these proven techniques are mentioned below. One of the things you can do is try to write original articles for your website. Both Internet users and search engine spiders love original content.

What you need to do is generate high quality, relevant and highly informative content based on your keyword terms. Hence by having excellent web copy you will be able to strike a chord with your target audience and improve your search engine ranking.You also have to concentrate on one-way link building. Your objective should be to get quality links from high authority websites like eBay and other 2.0 websites.

You can opt to acquire links from free services like Dmoz or paid ones like Yahoo as both add credibility to your website. You can also engage in article marketing as part of your SEO marketing campaign. This requires you to write high quality articles and submit them to the highest ranking article directories on the Internet. Getting yourself noticed in the blogosphere will also help to promote your business agenda on the Internet.

Along with this you should constantly keep on updating a website adding new content whenever possible. You can set up your own blog to compliment your website. At the side you can start getting active in online forums that are relative to your niche and use your signature to acquire back links.Above-mentioned are just some of the internet marketing SEO techniques that you can utilize yourself on the internet.

If however you are looking for ultimate success then it is best that you hire a professional SEO company to serve the purpose.