The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.

Market Research Before Launching a PR or Marketing Campaign

Before you launch your public relations, social media, advertising or marketing campaign you want to know who your audience is. And not only do you want to know your target market, you want to know what they think, like and buy. And how do you find that out? Market research surveys, right? I mean that’s the way the big boys do it. Millions are spent each year to find out the secrets of how target markets think, feel, and spend their money. But here’s another question: is that money well spent?

There was a market research survey that asked those involved whether a Stradivarius violin was worth a million dollars. The response was overwhelmingly in the affirmative. The following question was whether the participants would like to have one. Again they responded with a resounding yes. The final question in the survey was whether the participants would buy one. Well, you can guess the response to that question. Without the right questions, or without enough follow up questions, that type of research can lead you down a blind ally or take you round in circles.

Market research can be valuable, but it can also be expensive and ineffective. There have been studies done using MRI’s to discover what parts of the brain we use to make hypothetical decisions and what parts we use to make actual real world decisions. It turns out different parts of the brain are activated. That’s where the disconnect comes in. Traditional market research deals with hypotheticals, i.e. would you like this color product better than that? How much would you pay for this product? Would you buy this product? That’s different than making an in-the-moment, real world choice. Database research sounds good, because it has a tangible ring to it. It’s sounds factual, statistical, yet it can often be wrong.

Different companies take different approaches, Google is big on market research, but it’s not your standard market research approach it actually has its users become part of the product building process. On the other hand, when Steve Jobs was asked how much market research went into developing one of Apple’s products his reply was “none.” He explained that it wasn’t the customer’s job to create the product.

So what should companies who need to watch their marketing budgets do when it comes to market research? Be savvy. Use social media sites to ask questions. Do your own limited market surveys. Then you need to rely on your passion and your intuition, listen to your gut. When it comes down to it, a company needs to be built on passion and belief in one’s product or service and you don’t find that in market research studies.

10 Ways a Video Production Can Drive PR Business

Video has become a must have weapon of the PR armoury. From showreels to event filming; mood reels to video news releases, there are now plenty of ways that a video production can help you and your clients stand out from the crowd.

Here are 10 ways that you can use a video production in PR:

1. Bolstering an online press release

Assuming a press release is genuinely newsworthy; adding video to the package increases its impact and widens opportunities for exposure. Here’s how:

* Video that’s clearly aligned to the story of the press release can reinforce core messages in an engaging way.

* Video is easy to share – blogs, micro-blogs, forums and viral emails spread information and create a buzz about a story.

* Video attracts attention from search engines, especially when supported by a keyword-rich title and a paragraph about its content.

2. Creating a VNR – video news release

A Video News Release is a press release in a video format. Usually running 90-seconds, it’s distributed to television stations for airing in news programs. Quality content, striking footage, strong interviews and powerful sound bites are a must. A VNR is worthwhile if you have a launch, event or new research findings to publicize. The key is that the story must be newsworthy enough for inclusion in television news bulletins.

Program editors sniff out shameless publicity stunts a mile off, so there must be a very strong ‘hook’ that passes the “So What?” test.

3. A promotional tool on your website or blog

Alert clients & new business prospects to new video content on your website or blog. There are myriad ways in which you can use it as a tool to showcase your credentials as an effective, creative PR business; or to create a personality for your brand that reassures prospective clients that you’re a good bunch:

* Upload a show reel of recent, impressive campaigns.

* Conduct short interviews to introduce key personnel.

* Create a video tour of your company office.

* Post video testimonials from existing clients.

* Create “how to…” videos that demonstrate your expertise.

4. Creating jaw-dropping moments at events

Want a powerful opener to a conference?

A dramatic montage for awards ceremonies? An eye-popping attraction at a road show or launch? Professional video production brings an extra dimension to events; creating instant kudos for a brand, product or service; presenting information & emotion in a glorious cinematic package. The video can be transformed into other life forms once the event is over – for example, a DVD show reel or web cast.

5. Go guerrilla with marketing video

YouTube is chock full of guerrilla marketing ads, the best of which attract attention from newspapers and TV news, as well as enhancing the page ranking of featured brands’ websites. Making a video and uploading it to a site like YouTube is relatively cheap, but the exposure for a client’s product or message can be amazing.

6. A pitch tool to wow potential clients

With new technologies launching every day, PowerPoint doesn’t look that ‘powerful’ anymore. Agencies that want to reinforce their forward-thinking approach need to invest in smarter ways to present to clients. A video can create the ‘wow factor’ needed for PR agencies to grow their business. A package might include market research such as Vox Pops, talking-head interviews, montages of news coverage, ‘mood reels’ capturing the essence of a product and client testimonials. And, instead of static tables to present data, motion graphics bring facts & figures to life.

7. Evaluating campaigns

A video presentation that demonstrates business benefits achieved for a client by a campaign could be the key to building an ongoing relationship. Presenting the brief given, the strategy developed, the tactics used and, most importantly, the results achieved, an exciting video presentation leaves clients wanting more. A journalist endorsement captured on film, or a street Vox Pop demonstrating a shift in public opinion, delivers rock solid proof that PR is working.

8. Show reels

The plasma screen in the office reception can be an advert for a PR agency. Instead of playing daytime TV, blast out a show reel highlighting the agency’s best work.

9. Team building & client bonding

Create a video record of an office away day, or a hospitality event for clients. Play the film at the end of the day, or send it on a DVD to attendees after the event. The entertainment value will be a great boost to the bonding experience and sense of camaraderie between colleagues and/or clients.

10. A lasting record of a launch

Capture the vibe at a celeb-studded launch. Video can offer a lasting who’s who of attendees and a testament to the atmosphere of the occasion. The PR or events team responsible for staging the event can use it as a promotional tool to secure further similar projects. And clients can also utilize the film – perhaps to big up their brand to retailers or attract sponsors for future events.