10 Ways a Video Production Can Drive PR Business

Video has become a must have weapon of the PR armoury. From showreels to event filming; mood reels to video news releases, there are now plenty of ways that a video production can help you and your clients stand out from the crowd.

Here are 10 ways that you can use a video production in PR:

1. Bolstering an online press release

Assuming a press release is genuinely newsworthy; adding video to the package increases its impact and widens opportunities for exposure. Here’s how:

* Video that’s clearly aligned to the story of the press release can reinforce core messages in an engaging way.

* Video is easy to share – blogs, micro-blogs, forums and viral emails spread information and create a buzz about a story.

* Video attracts attention from search engines, especially when supported by a keyword-rich title and a paragraph about its content.

2. Creating a VNR – video news release

A Video News Release is a press release in a video format. Usually running 90-seconds, it’s distributed to television stations for airing in news programs. Quality content, striking footage, strong interviews and powerful sound bites are a must. A VNR is worthwhile if you have a launch, event or new research findings to publicize. The key is that the story must be newsworthy enough for inclusion in television news bulletins.

Program editors sniff out shameless publicity stunts a mile off, so there must be a very strong ‘hook’ that passes the “So What?” test.

3. A promotional tool on your website or blog

Alert clients & new business prospects to new video content on your website or blog. There are myriad ways in which you can use it as a tool to showcase your credentials as an effective, creative PR business; or to create a personality for your brand that reassures prospective clients that you’re a good bunch:

* Upload a show reel of recent, impressive campaigns.

* Conduct short interviews to introduce key personnel.

* Create a video tour of your company office.

* Post video testimonials from existing clients.

* Create “how to…” videos that demonstrate your expertise.

4. Creating jaw-dropping moments at events

Want a powerful opener to a conference?

A dramatic montage for awards ceremonies? An eye-popping attraction at a road show or launch? Professional video production brings an extra dimension to events; creating instant kudos for a brand, product or service; presenting information & emotion in a glorious cinematic package. The video can be transformed into other life forms once the event is over – for example, a DVD show reel or web cast.

5. Go guerrilla with marketing video

YouTube is chock full of guerrilla marketing ads, the best of which attract attention from newspapers and TV news, as well as enhancing the page ranking of featured brands’ websites. Making a video and uploading it to a site like YouTube is relatively cheap, but the exposure for a client’s product or message can be amazing.

6. A pitch tool to wow potential clients

With new technologies launching every day, PowerPoint doesn’t look that ‘powerful’ anymore. Agencies that want to reinforce their forward-thinking approach need to invest in smarter ways to present to clients. A video can create the ‘wow factor’ needed for PR agencies to grow their business. A package might include market research such as Vox Pops, talking-head interviews, montages of news coverage, ‘mood reels’ capturing the essence of a product and client testimonials. And, instead of static tables to present data, motion graphics bring facts & figures to life.

7. Evaluating campaigns

A video presentation that demonstrates business benefits achieved for a client by a campaign could be the key to building an ongoing relationship. Presenting the brief given, the strategy developed, the tactics used and, most importantly, the results achieved, an exciting video presentation leaves clients wanting more. A journalist endorsement captured on film, or a street Vox Pop demonstrating a shift in public opinion, delivers rock solid proof that PR is working.

8. Show reels

The plasma screen in the office reception can be an advert for a PR agency. Instead of playing daytime TV, blast out a show reel highlighting the agency’s best work.

9. Team building & client bonding

Create a video record of an office away day, or a hospitality event for clients. Play the film at the end of the day, or send it on a DVD to attendees after the event. The entertainment value will be a great boost to the bonding experience and sense of camaraderie between colleagues and/or clients.

10. A lasting record of a launch

Capture the vibe at a celeb-studded launch. Video can offer a lasting who’s who of attendees and a testament to the atmosphere of the occasion. The PR or events team responsible for staging the event can use it as a promotional tool to secure further similar projects. And clients can also utilize the film – perhaps to big up their brand to retailers or attract sponsors for future events.

Unique Trick to Stop a Headache Fast

Headaches are caused by many things. One of the most common causes is stress, not just the mental kind of stress, but stress to your body as well. Stress can cause tension in your face, neck, and shoulder muscles. This will often lead to headache. This is commonly known as a tension headache. If you slept wrong, pulled a muscle in your upper body, or you’re dealing with a lot of stress in your life, you’ve probably experienced this before. The unique method below will help get rid of that headache fast!

1. Begin by using your dominant hand’s forefinger and thumb. Locate the area between your forefinger and thumb on your non-dominant hand. This is a very fleshy area. In the junction you will find a firm knot-like tendon. This is a pressure point.

2. Once you’ve located this pressure point, use your dominant hand to firmly massage the area, You don’t want it to be painful, but do maintain firm pressure to the area. This works best if someone else can massage the area for you, but it’s not necessary.

3. Close your eyes and continue to massage the pressure point. You may notice some relief after a few minutes, but continue to rub the area. The headache can come back quickly if you stop too quickly.

4. Continue the massage for approximately fifteen to twenty minutes. This method will stop your headache fast, but if you don’t continue to rub the area, it can come back, Once you’ve finished, the headache should be gone for good. It will at least gone for a long time.

Now that your headache is gone, it;s time to fix the source of stress. The tension will continue to come unless you take measures to relax those muscles. You might try taking a nap, as lack of sleep can sometimes be the cause. A hot shower to relax your neck muscles can help as well. You might prefer trying a heating pad to your shoulders.

Your eyes might be sensitive from the headache. Turning all the lights down or off can sometimes help as well. If you suspect your headache is sinus related, you may have to resort to medication. A decongestant helps to relieve pressure in the sinus cavities. An antihistamine can help with allergy related symptoms.

Identifying the cause of your headache and taking measures to correct the issue will keep the headache from returning. If you haven’t found a source of the headache, but continue to experience it, a trip to the doctor is likely needed. Headaches can be caused by a multitude of things. They are generally not serious. However, on occasion there can be a serious underlying cause for the headache. If you have frequent or very severe headaches or migraines, seek medical attention.

A Successful Product Launch Formula

If you would like to profit from the information age you have come to the right place. In this article I am going to reveal to you how to create your own info product.

There has never been a better time in history to become an infopreneur. It really is not that difficult to become one, all you have to do is find a group of people with a unique problem and solve it.

The internet has created a flood of information that people in the past did not have access to. Unfortunately with so much information available it is some times difficult to navigate through it all and get to what you really are searching for.

This is where you come in by compiling information in an easy to read format and providing a solution people are willing to pay for. I will try to assist you in coming up with some ideas by asking you a few questions.

What area of your life would you like to improve?

Do you think there are other people that may be thinking the same thing?

Begin asking yourself questions until you touch on a subject that you feel other people may be struggling with as well.

It is really as simple as that, find a problem and then begin to look for a solution to it. The quality of your life is based on the quality of the questions you ask yourself.

Well, maybe it is a little harder than that but not impossible. Once you determine there is a market for your product, begin compiling all the solutions you can think of into an e-book.

It does not have to be ten volumes of notes it could be something as simple as a 70 page e-book. As long as it provides information that solves a problem for your readers.

So you have completed your info product but how much do you charge for it?

How do you market your product?

These are challenges many people face as they begin to tackle the challenge of creating their first info product.

But all is not lost, remember I mentioned earlier about finding a solution to a problem.

Clever Internet entrepreneur Jeff Walker has done just that. He has come out with a home study course called Product Launch Formula 2.0.

In the course Jeff covers many of the stumbling blocks you may encounter along the way to becoming a successful infopreneur. In fact many of his students have gone on to enjoy five to six figure launches.

I am sure that is the exception not the rule but it is quite encouraging. In closing I hope you now have enough information to get you started on your journey to becoming a successful infopreneur.