10 Ways a Video Production Can Drive PR Business

Video has become a must have weapon of the PR armoury. From showreels to event filming; mood reels to video news releases, there are now plenty of ways that a video production can help you and your clients stand out from the crowd.

Here are 10 ways that you can use a video production in PR:

1. Bolstering an online press release

Assuming a press release is genuinely newsworthy; adding video to the package increases its impact and widens opportunities for exposure. Here’s how:

* Video that’s clearly aligned to the story of the press release can reinforce core messages in an engaging way.

* Video is easy to share – blogs, micro-blogs, forums and viral emails spread information and create a buzz about a story.

* Video attracts attention from search engines, especially when supported by a keyword-rich title and a paragraph about its content.

2. Creating a VNR – video news release

A Video News Release is a press release in a video format. Usually running 90-seconds, it’s distributed to television stations for airing in news programs. Quality content, striking footage, strong interviews and powerful sound bites are a must. A VNR is worthwhile if you have a launch, event or new research findings to publicize. The key is that the story must be newsworthy enough for inclusion in television news bulletins.

Program editors sniff out shameless publicity stunts a mile off, so there must be a very strong ‘hook’ that passes the “So What?” test.

3. A promotional tool on your website or blog

Alert clients & new business prospects to new video content on your website or blog. There are myriad ways in which you can use it as a tool to showcase your credentials as an effective, creative PR business; or to create a personality for your brand that reassures prospective clients that you’re a good bunch:

* Upload a show reel of recent, impressive campaigns.

* Conduct short interviews to introduce key personnel.

* Create a video tour of your company office.

* Post video testimonials from existing clients.

* Create “how to…” videos that demonstrate your expertise.

4. Creating jaw-dropping moments at events

Want a powerful opener to a conference?

A dramatic montage for awards ceremonies? An eye-popping attraction at a road show or launch? Professional video production brings an extra dimension to events; creating instant kudos for a brand, product or service; presenting information & emotion in a glorious cinematic package. The video can be transformed into other life forms once the event is over – for example, a DVD show reel or web cast.

5. Go guerrilla with marketing video

YouTube is chock full of guerrilla marketing ads, the best of which attract attention from newspapers and TV news, as well as enhancing the page ranking of featured brands’ websites. Making a video and uploading it to a site like YouTube is relatively cheap, but the exposure for a client’s product or message can be amazing.

6. A pitch tool to wow potential clients

With new technologies launching every day, PowerPoint doesn’t look that ‘powerful’ anymore. Agencies that want to reinforce their forward-thinking approach need to invest in smarter ways to present to clients. A video can create the ‘wow factor’ needed for PR agencies to grow their business. A package might include market research such as Vox Pops, talking-head interviews, montages of news coverage, ‘mood reels’ capturing the essence of a product and client testimonials. And, instead of static tables to present data, motion graphics bring facts & figures to life.

7. Evaluating campaigns

A video presentation that demonstrates business benefits achieved for a client by a campaign could be the key to building an ongoing relationship. Presenting the brief given, the strategy developed, the tactics used and, most importantly, the results achieved, an exciting video presentation leaves clients wanting more. A journalist endorsement captured on film, or a street Vox Pop demonstrating a shift in public opinion, delivers rock solid proof that PR is working.

8. Show reels

The plasma screen in the office reception can be an advert for a PR agency. Instead of playing daytime TV, blast out a show reel highlighting the agency’s best work.

9. Team building & client bonding

Create a video record of an office away day, or a hospitality event for clients. Play the film at the end of the day, or send it on a DVD to attendees after the event. The entertainment value will be a great boost to the bonding experience and sense of camaraderie between colleagues and/or clients.

10. A lasting record of a launch

Capture the vibe at a celeb-studded launch. Video can offer a lasting who’s who of attendees and a testament to the atmosphere of the occasion. The PR or events team responsible for staging the event can use it as a promotional tool to secure further similar projects. And clients can also utilize the film – perhaps to big up their brand to retailers or attract sponsors for future events.

How To Compete Successfully With Other Online Resellers Who All Own The Same Product

Can I Really Profit From Resale Rights?

The simple answer is Yes, but in today’s marketing and reselling we need to think outside the box. The temperature in the marketing climate has chilled dramatically for the past spam filled web space and affiliate link laden content tactics. Now is the time to refine your craft, test products use products and sell products.

The reality is resale rights products, dependent on licence, are amazing flexible and there are many ways to profit.

The first way, of course, is to simply resell the product. As obvious as this may seem there must be a reason that you decided to purchase it initially? Was it because you needed it, wanted it, felt it would benefit you or your business? If so then there are others out there who will feel exactly the same way. Assuming you have used it, tested it and still find the product of benefit (why else would you be considering reselling?) then get it up and advertised. Product reviews, sample insert content, rich snippets of text but be creative and put the entire package, as you received it. Easy!

Be original

We are assuming that every other reseller has done the same, in terms of directly selling the original and so we need to realize even more profit through a little thought and crafty creativity.

Take another look at the product. What does your licence say? Can you break the product up? Repackage? Can you split elements? Are you able to turn 1 item into several? You could realistically sell this one package in many ways.

full set as you purchased
main product plus a bonus (bonus being an element removed and redesigned as stand-alone – think eBook and video)
smaller separate products – think 10 articles rather than 1 eBook
text turned into video
text turned into pod-casts
If you are working in niche specific lines, do you have an item which would complement this product. You could add the additional item as a bonus for buying. Always keep in mind the end-user, your customer. Who are they going to buy from. I imagine they will buy from the seller who offers the best deal at the best price. If your product also comes packaged with 1 or 2 free bonuses you will make the sale.

Use the resale rights item as back-end product on the thank you page for one of your higher converting sales products. We are all aware that psychologically the time customers are most likely to make a purchase is directly after making their first. Therefore your second offer, the resale rights product, is going to coincide with this psychological desire to purchase. We also know that backend products can cost more than the original product therefore don’t limit your backend to smaller items.

Remember in online marketing and sales it is not always about instant profit from an individual product. Think long-term. If your licence permits it give the product away. While this may sound counter intuitive and you will not make profit on the product, used strategically as a giveaway on a squeeze page to collect quality leads can pay dividends. A large list of quality leads opens many profitable doors. Collecting email addresses by gifting a truly useful product initially will see a list of consumers who trust you, like your products and are able to purchase from you time and time again.

Other ways to move consumer focus away from competitors is to make yourself obvious. Consider product launches, webinars, teleseminars or joint venturing with other marketers who have large subscriber lists.

Think Visuals and Aesthetics

We know visuals sell products. Make your packaging more attractive than other people’s. You typically will not have the right to change the product, but that doesn’t mean you can’t change the package, even if that means ensuring your webpage, or newsletter or mail out is professional clean and different.

Change your sales letter. Don’t use the same sales letter that other resellers are using. Make yours unique. Move away from the typical sales pages that accompany these products, make it seem new, fresh, revamped.

Nursery Gliders – Why Having One in Your Nursery is a Must Have

Rather than merely your luxury household furniture, nursery gliders are a valuable addition in your newborn’s nursery. Apart from making a stronger bonding amid the sweet one and you and adding a different warmth in your household, rocking chairs or gliders offer a numerous benefits, including great physical, mental, and divine benefits to a new mom and the child. If you’re one of those on the fence, whether to get it, get geared, and bring home one of branded quality. Let’s discuss the remarkable benefits of nursery rocking chairs one after one as following.

Reinforce bonding

It makes you feel a heavenly pleasure having your little child warmly on your bosom while lying back on your rocking chair in the evening. Maybe you are reciting your loving nursery rhymes, cuddling and speaking to your child in weird loving words or patting your baby’s back, it is perhaps the first time you will experience what is mother’s love to your dearly one that fosters the holy bonding among a mother and a child.

Makes breastfeeding convenient

No denying that nursery gliders are a most relaxing place to sit and breastfeed or bottle-feed your baby while it offers a tiring mother an opportunity to have a nap that fades away all your tiredness like magic and makes your reenergized. After all, having your care is simultaneously a great need after having the exertion that you stand in the labor room. As per medical research, the rocking motion of a nursery rocking chair also helps stimulate the production of mother’s milk.

Comforting a sick baby

With the back and forth rocking motion, nursery gliders ease your parenting experience to soothe the crying sick baby, which is a very common experience of parenting life. It is worth mentioning that a glider works as a handy tool is lessen the ache and heartburn feel of acid reflux of a baby who requires to be propped up for a few minutes after feeding as initially, they cannot be seated on their back.

Relieves pregnancy-related pain

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According to various medical studies, nursery gliders are likely to be an amazing rocking chair to get rid of back pain; you experience during as well as after the baby’s birth. The padded backs of good quality rocking chairs including your gliders, are found useful to mitigate back pain. For mothers after pregnancy especially those who undergo C-section delivery, seating on their backs in bending positing for breastfeeding a baby equally strains their spinal column causing aching and back pain. Thus, a rocker happens to be a realistic addition for having a rest, vital for a nursing mother next to a delivery. It can accelerate the healing process and get a faster recovery with improved posture.

Balances a mom’s life

The life of a nursing first-time mother tends to be stressful, worrisome, and depressing. Many women come across difficulty finding the needed time and energy to care for their infants and them as well as their families. Some even in various occasions feel worrisome considering they’re harming their children while more than 67% of women suffer from depression disorder due to pre-and- post-pregnancy hormonal changes. Nonetheless, the rocking motion of the nursery chair helps regulate their blood pressure while improving one’s mental state. It offers great peace of mind, with your sweetest one on your lap.