Market Research Before Launching a PR or Marketing Campaign

Before you launch your public relations, social media, advertising or marketing campaign you want to know who your audience is. And not only do you want to know your target market, you want to know what they think, like and buy. And how do you find that out? Market research surveys, right? I mean that’s the way the big boys do it. Millions are spent each year to find out the secrets of how target markets think, feel, and spend their money. But here’s another question: is that money well spent?

There was a market research survey that asked those involved whether a Stradivarius violin was worth a million dollars. The response was overwhelmingly in the affirmative. The following question was whether the participants would like to have one. Again they responded with a resounding yes. The final question in the survey was whether the participants would buy one. Well, you can guess the response to that question. Without the right questions, or without enough follow up questions, that type of research can lead you down a blind ally or take you round in circles.

Market research can be valuable, but it can also be expensive and ineffective. There have been studies done using MRI’s to discover what parts of the brain we use to make hypothetical decisions and what parts we use to make actual real world decisions. It turns out different parts of the brain are activated. That’s where the disconnect comes in. Traditional market research deals with hypotheticals, i.e. would you like this color product better than that? How much would you pay for this product? Would you buy this product? That’s different than making an in-the-moment, real world choice. Database research sounds good, because it has a tangible ring to it. It’s sounds factual, statistical, yet it can often be wrong.

Different companies take different approaches, Google is big on market research, but it’s not your standard market research approach it actually has its users become part of the product building process. On the other hand, when Steve Jobs was asked how much market research went into developing one of Apple’s products his reply was “none.” He explained that it wasn’t the customer’s job to create the product.

So what should companies who need to watch their marketing budgets do when it comes to market research? Be savvy. Use social media sites to ask questions. Do your own limited market surveys. Then you need to rely on your passion and your intuition, listen to your gut. When it comes down to it, a company needs to be built on passion and belief in one’s product or service and you don’t find that in market research studies.

The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.

Buying Skin Whitening Products – Things You Should Consider Before Purchasing

Nowadays the marketplace is abundant with just about any kind of item. Brand names after brand names are launched and created chemically stronger simply to promote exactly the same items, with the exact same formulas and similar uses. Seldom has a brand new and innovative item showed up, but when this occurs, countless comparable “copycat” items show up in the next several weeks or months. With this particular complete bafflement, along with the challenge of getting the very best products possible, quite a few potential customers will no longer understand what merchandise to buy to be able to meet their requirements. In some areas, the options are simpler to choose among such as with regard to food items, clothing or other beneficial things at home – with regard to natural skin care solutions, the selection will become a lot more complicated because you just view the merchandise, but cannot see whether it will show future benefits or not. Therefore, it’s primarily an experimentation experience until eventually the customer discovers the product which will fulfill all of their requirements.Nevertheless, so that they are on the right track toward locating the correct product or service, there are certain things a person has to know and take into account when purchasing skin lightening products. The initial, and essentially the most evident one, should be the type of skin and coloration. Skin lightening products and solutions are created for different kinds of skin; hence, to find an item that gets the right results for you; it needs to be specifically created for your shade and type of skin (e.g., dry, oily, etc.).Additionally, there are 3 diverse kinds of skin that are applicable for all skin shades. These are dry skin, oily skin and normal skin. All natural skin care items really should be selected in accordance with your kind of skin, for example, the skin lightening products.Yet another thing that ought to be remembered when selecting skin lightening items is the fact that a number of them could have irritant chemicals or possibly chemicals which can have a really serious unwanted side effect, for those who have hypersensitive skin and for women that are pregnant. An excellent illustration of this could be hydroquinone, an ingredient that has been possibly linked to fetal malformations according to some isolated research studies. Therefore, you need to look meticulously for the substances included in the solution you purchase, and find out if you are hypersensitive to at least one of them and make sure that the product (particularly exfoliants) is safe for you.Also, the date of manufacture, the date of ingredient expiration along with the length of time when the merchandise must be applied after it is opened, really should be written on the container or packaging of the item that you intend to buy. This is very important since some ingredients may change their qualities after a specific period of time and if applied to skin after expiration may well increase your skin difficulties rather than help.Skin lightening products are available everywhere in the marketplace. Nevertheless, it is best to buy a small sample at a trustworthy drugstore, in which specialized staff members are able to respond to all of your inquiries and provide you with all the details you will need in order to be able to select a skin whitening product properly.