Create A Killer Product by Writing Your Sales Letter First

You may not realize this, but when if you are in the early planning stages of developing a product, the best thing you can do is STOP and write the sales letter first!

“But wait a minute (you might be thinking)… this sounds totally ‘Bass Ackwards’ doesn’t it?” It sure does but it REALLY works too…

And here’s why … When you envision a product, prewriting the sales letter first allows you to place no limitations on it. You can write more freely as the very things you describe are actually helping you design and create your product’s features and benefits.

Now all of a sudden you have an extended blueprint that can add many bells & whistles some of which will actually end up being part of your final product.

You’ll also find that much of your original inspiration will also give you many great sales copy components that will also end up in your sales letter too.

And, in this mode of no barrier mind-streaming, you’ll undoubtedly come up with more creative ideas than the restrictive mind we use when analyzing possibilities…

Always use your higher logic to harness your creativity into a final workable solution. But don’t inhibit your creative process when initially creating your products…

Instead try this…

Set out for a dream product state-of-mind that is full of features that can be turned into benefits… What you’re doing in essence is conjuring up the most unlimited version of your product. One that defies all confines at this stage. Write it out as if this product was right there in front of you and can performed every detail that you promise…

You are in effect reverse-engineering your product which is a catalyst to making the product not only better, but also helps it live up to the high expectations you design into it.

What you bring into reality is an out growth from using unlimited creativity to logical harnessing of all ideas fused into a finalized product. Writing the sales letter first adds incredible inspiration into your product ideas. This technique helps dictate new avenues of creation and marketing that can add much leverage to a successful product launch.

10 Ways a Video Production Can Drive PR Business

Video has become a must have weapon of the PR armoury. From showreels to event filming; mood reels to video news releases, there are now plenty of ways that a video production can help you and your clients stand out from the crowd.

Here are 10 ways that you can use a video production in PR:

1. Bolstering an online press release

Assuming a press release is genuinely newsworthy; adding video to the package increases its impact and widens opportunities for exposure. Here’s how:

* Video that’s clearly aligned to the story of the press release can reinforce core messages in an engaging way.

* Video is easy to share – blogs, micro-blogs, forums and viral emails spread information and create a buzz about a story.

* Video attracts attention from search engines, especially when supported by a keyword-rich title and a paragraph about its content.

2. Creating a VNR – video news release

A Video News Release is a press release in a video format. Usually running 90-seconds, it’s distributed to television stations for airing in news programs. Quality content, striking footage, strong interviews and powerful sound bites are a must. A VNR is worthwhile if you have a launch, event or new research findings to publicize. The key is that the story must be newsworthy enough for inclusion in television news bulletins.

Program editors sniff out shameless publicity stunts a mile off, so there must be a very strong ‘hook’ that passes the “So What?” test.

3. A promotional tool on your website or blog

Alert clients & new business prospects to new video content on your website or blog. There are myriad ways in which you can use it as a tool to showcase your credentials as an effective, creative PR business; or to create a personality for your brand that reassures prospective clients that you’re a good bunch:

* Upload a show reel of recent, impressive campaigns.

* Conduct short interviews to introduce key personnel.

* Create a video tour of your company office.

* Post video testimonials from existing clients.

* Create “how to…” videos that demonstrate your expertise.

4. Creating jaw-dropping moments at events

Want a powerful opener to a conference?

A dramatic montage for awards ceremonies? An eye-popping attraction at a road show or launch? Professional video production brings an extra dimension to events; creating instant kudos for a brand, product or service; presenting information & emotion in a glorious cinematic package. The video can be transformed into other life forms once the event is over – for example, a DVD show reel or web cast.

5. Go guerrilla with marketing video

YouTube is chock full of guerrilla marketing ads, the best of which attract attention from newspapers and TV news, as well as enhancing the page ranking of featured brands’ websites. Making a video and uploading it to a site like YouTube is relatively cheap, but the exposure for a client’s product or message can be amazing.

6. A pitch tool to wow potential clients

With new technologies launching every day, PowerPoint doesn’t look that ‘powerful’ anymore. Agencies that want to reinforce their forward-thinking approach need to invest in smarter ways to present to clients. A video can create the ‘wow factor’ needed for PR agencies to grow their business. A package might include market research such as Vox Pops, talking-head interviews, montages of news coverage, ‘mood reels’ capturing the essence of a product and client testimonials. And, instead of static tables to present data, motion graphics bring facts & figures to life.

7. Evaluating campaigns

A video presentation that demonstrates business benefits achieved for a client by a campaign could be the key to building an ongoing relationship. Presenting the brief given, the strategy developed, the tactics used and, most importantly, the results achieved, an exciting video presentation leaves clients wanting more. A journalist endorsement captured on film, or a street Vox Pop demonstrating a shift in public opinion, delivers rock solid proof that PR is working.

8. Show reels

The plasma screen in the office reception can be an advert for a PR agency. Instead of playing daytime TV, blast out a show reel highlighting the agency’s best work.

9. Team building & client bonding

Create a video record of an office away day, or a hospitality event for clients. Play the film at the end of the day, or send it on a DVD to attendees after the event. The entertainment value will be a great boost to the bonding experience and sense of camaraderie between colleagues and/or clients.

10. A lasting record of a launch

Capture the vibe at a celeb-studded launch. Video can offer a lasting who’s who of attendees and a testament to the atmosphere of the occasion. The PR or events team responsible for staging the event can use it as a promotional tool to secure further similar projects. And clients can also utilize the film – perhaps to big up their brand to retailers or attract sponsors for future events.

India to Record the Highest Growth Rate During the Forecast Period in the Soil Testing Equipment

The global soil testing equipment market size is estimated to be valued at USD 3.3 billion in 2019 and is projected to reach USD 6.2 billion by 2025, at a CAGR of 10.8% from 2019 to 2025. The growing frequency of soil testing for cost reduction in fertigation & productivity and the need for soil conservation for human welfare have been driving soil testing equipment industry growth.

The soil testing equipment, by end-user industry, is segmented into construction, agriculture, and others. Soil testing is widely used in the construction industry to check the physical and chemical properties of the soil and thereby understand the soil’s bearing capacity. Geotechnical properties, such as specific gravity, density, consistency, shear strength, and particle size, influence the stability of the engineering structures. The use of various equipment, such as augers, penetrometers, leachability equipment, permeameter, compactor, and soil sensors, among others, contribute to a significant share of the construction segment in the global soil testing equipment industry.

Download PDF brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=246855452

The growing consumer awareness regarding the presence of chemical residues in fruits & vegetables and processed foods has been driving the need for soil testing before and after cultivation. This has led to high demand for GC-MS and ICP-MS test kits. The increasing consumption of fruits & vegetables, as well as processed foods, is expected to play a vital role in driving the demand for various soil testing equipment during the forecast period.

The Asia Pacific region is projected to grow at the second-fastest CAGR in the global soil testing equipment market, as some countries in this region offer profitable growth opportunities. Agricultural professionals in China are seeking modern practices of farming for sustainable development in the agricultural yield. Chinese scientists from domains, such as agronomy, agro-engineering, information technology, and geography, have been involved in the research on-farm management programs. The government of China has put in significant efforts to promote precision farming research and funded several projects. These factors are expected to drive growth of the global soil testing equipment industry.

Key players in the soil testing equipment market include Agilent Technologies (US), Thermo Fisher Scientific Inc. (US), Merck Group (Germany), PerkinElmer Inc. (US), Controls S.p.A (Italy), LaMotte Company (US), Geotechnical Testing Equipment UK Ltd (UK), Sun Labtek Equipments (I) Pvt. Ltd (India), Martin Lishman Ltd (UK), S.W. Cole (UK), Ele International (UK), Gilson Company Inc. (US), Humboldt Mfg. Co. (US), EIE Instruments Pvt. Ltd (India), Eurofins Scientific (Luxemburg), Alfa Testing Equipment (US), Matest (Italy), M&L Testing Equipments (Canada), and Shambhavi Impex (India), among others. Manufacturers broadly adopted new product developments and acquisitions as their major strategies for the market.