How To Compete Successfully With Other Online Resellers Who All Own The Same Product

Can I Really Profit From Resale Rights?

The simple answer is Yes, but in today’s marketing and reselling we need to think outside the box. The temperature in the marketing climate has chilled dramatically for the past spam filled web space and affiliate link laden content tactics. Now is the time to refine your craft, test products use products and sell products.

The reality is resale rights products, dependent on licence, are amazing flexible and there are many ways to profit.

The first way, of course, is to simply resell the product. As obvious as this may seem there must be a reason that you decided to purchase it initially? Was it because you needed it, wanted it, felt it would benefit you or your business? If so then there are others out there who will feel exactly the same way. Assuming you have used it, tested it and still find the product of benefit (why else would you be considering reselling?) then get it up and advertised. Product reviews, sample insert content, rich snippets of text but be creative and put the entire package, as you received it. Easy!

Be original

We are assuming that every other reseller has done the same, in terms of directly selling the original and so we need to realize even more profit through a little thought and crafty creativity.

Take another look at the product. What does your licence say? Can you break the product up? Repackage? Can you split elements? Are you able to turn 1 item into several? You could realistically sell this one package in many ways.

full set as you purchased
main product plus a bonus (bonus being an element removed and redesigned as stand-alone – think eBook and video)
smaller separate products – think 10 articles rather than 1 eBook
text turned into video
text turned into pod-casts
If you are working in niche specific lines, do you have an item which would complement this product. You could add the additional item as a bonus for buying. Always keep in mind the end-user, your customer. Who are they going to buy from. I imagine they will buy from the seller who offers the best deal at the best price. If your product also comes packaged with 1 or 2 free bonuses you will make the sale.

Use the resale rights item as back-end product on the thank you page for one of your higher converting sales products. We are all aware that psychologically the time customers are most likely to make a purchase is directly after making their first. Therefore your second offer, the resale rights product, is going to coincide with this psychological desire to purchase. We also know that backend products can cost more than the original product therefore don’t limit your backend to smaller items.

Remember in online marketing and sales it is not always about instant profit from an individual product. Think long-term. If your licence permits it give the product away. While this may sound counter intuitive and you will not make profit on the product, used strategically as a giveaway on a squeeze page to collect quality leads can pay dividends. A large list of quality leads opens many profitable doors. Collecting email addresses by gifting a truly useful product initially will see a list of consumers who trust you, like your products and are able to purchase from you time and time again.

Other ways to move consumer focus away from competitors is to make yourself obvious. Consider product launches, webinars, teleseminars or joint venturing with other marketers who have large subscriber lists.

Think Visuals and Aesthetics

We know visuals sell products. Make your packaging more attractive than other people’s. You typically will not have the right to change the product, but that doesn’t mean you can’t change the package, even if that means ensuring your webpage, or newsletter or mail out is professional clean and different.

Change your sales letter. Don’t use the same sales letter that other resellers are using. Make yours unique. Move away from the typical sales pages that accompany these products, make it seem new, fresh, revamped.

Market Research Before Launching a PR or Marketing Campaign

Before you launch your public relations, social media, advertising or marketing campaign you want to know who your audience is. And not only do you want to know your target market, you want to know what they think, like and buy. And how do you find that out? Market research surveys, right? I mean that’s the way the big boys do it. Millions are spent each year to find out the secrets of how target markets think, feel, and spend their money. But here’s another question: is that money well spent?

There was a market research survey that asked those involved whether a Stradivarius violin was worth a million dollars. The response was overwhelmingly in the affirmative. The following question was whether the participants would like to have one. Again they responded with a resounding yes. The final question in the survey was whether the participants would buy one. Well, you can guess the response to that question. Without the right questions, or without enough follow up questions, that type of research can lead you down a blind ally or take you round in circles.

Market research can be valuable, but it can also be expensive and ineffective. There have been studies done using MRI’s to discover what parts of the brain we use to make hypothetical decisions and what parts we use to make actual real world decisions. It turns out different parts of the brain are activated. That’s where the disconnect comes in. Traditional market research deals with hypotheticals, i.e. would you like this color product better than that? How much would you pay for this product? Would you buy this product? That’s different than making an in-the-moment, real world choice. Database research sounds good, because it has a tangible ring to it. It’s sounds factual, statistical, yet it can often be wrong.

Different companies take different approaches, Google is big on market research, but it’s not your standard market research approach it actually has its users become part of the product building process. On the other hand, when Steve Jobs was asked how much market research went into developing one of Apple’s products his reply was “none.” He explained that it wasn’t the customer’s job to create the product.

So what should companies who need to watch their marketing budgets do when it comes to market research? Be savvy. Use social media sites to ask questions. Do your own limited market surveys. Then you need to rely on your passion and your intuition, listen to your gut. When it comes down to it, a company needs to be built on passion and belief in one’s product or service and you don’t find that in market research studies.

Internet Marketing SEO – Proven Tips to Promote Your Business

There has been a lot of buzz surrounding the motion of Internet marketing in recent years. This is primarily because online business has experienced a major fiscal boom which has increased the level of competition. This necessitates finding proven internet marketing SEO techniques in order to promote your business and gain a competitive edge in the market.

While Internet marketing services consist of a wide variety of strategies and techniques that are used to promote online businesses there are a number of things that you can easily do yourself in order to promote your own business. Some of these proven techniques are mentioned below. One of the things you can do is try to write original articles for your website. Both Internet users and search engine spiders love original content.

What you need to do is generate high quality, relevant and highly informative content based on your keyword terms. Hence by having excellent web copy you will be able to strike a chord with your target audience and improve your search engine ranking.You also have to concentrate on one-way link building. Your objective should be to get quality links from high authority websites like eBay and other 2.0 websites.

You can opt to acquire links from free services like Dmoz or paid ones like Yahoo as both add credibility to your website. You can also engage in article marketing as part of your SEO marketing campaign. This requires you to write high quality articles and submit them to the highest ranking article directories on the Internet. Getting yourself noticed in the blogosphere will also help to promote your business agenda on the Internet.

Along with this you should constantly keep on updating a website adding new content whenever possible. You can set up your own blog to compliment your website. At the side you can start getting active in online forums that are relative to your niche and use your signature to acquire back links.Above-mentioned are just some of the internet marketing SEO techniques that you can utilize yourself on the internet.

If however you are looking for ultimate success then it is best that you hire a professional SEO company to serve the purpose.