Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.

Google AdWords – How to Use This Traffic Source As a Launching Pad For Your Online Business

If you are trying to get up and running and make a lot of money online you are going to have to make sure you are using Google AdWords to make this happen. In this article I want to show you how to use this traffic source as a launching pad for your online business.

Step #1 – You have to make sure you are focused on using it in a niche market you can afford.

The problem that a lot of people have is the fact that they go into niche markets that they can’t afford to buy traffic in.

You have to realize that if you are selling a $20 eBook you are not going to be able to go into a niche market that cost $1 a click to get traffic in.

You have to make sure that if you want to go into a big market that you focus on selling products that cost a lot of money so you can make a lot of money in return.

Step #2 – You have to make sure you focus on testing the traffic in your market before you build out your business.

The biggest mistake people make is the fact that they don’t test out there traffic to see if it will work & to see what their visitors are looking for.

So make sure you are focused on surveying the people who come to your site so you can see what they are looking for.

Once they tell you what they want you can then take that information and create a product that will help them out.

How To Compete Successfully With Other Online Resellers Who All Own The Same Product

Can I Really Profit From Resale Rights?

The simple answer is Yes, but in today’s marketing and reselling we need to think outside the box. The temperature in the marketing climate has chilled dramatically for the past spam filled web space and affiliate link laden content tactics. Now is the time to refine your craft, test products use products and sell products.

The reality is resale rights products, dependent on licence, are amazing flexible and there are many ways to profit.

The first way, of course, is to simply resell the product. As obvious as this may seem there must be a reason that you decided to purchase it initially? Was it because you needed it, wanted it, felt it would benefit you or your business? If so then there are others out there who will feel exactly the same way. Assuming you have used it, tested it and still find the product of benefit (why else would you be considering reselling?) then get it up and advertised. Product reviews, sample insert content, rich snippets of text but be creative and put the entire package, as you received it. Easy!

Be original

We are assuming that every other reseller has done the same, in terms of directly selling the original and so we need to realize even more profit through a little thought and crafty creativity.

Take another look at the product. What does your licence say? Can you break the product up? Repackage? Can you split elements? Are you able to turn 1 item into several? You could realistically sell this one package in many ways.

full set as you purchased
main product plus a bonus (bonus being an element removed and redesigned as stand-alone – think eBook and video)
smaller separate products – think 10 articles rather than 1 eBook
text turned into video
text turned into pod-casts
If you are working in niche specific lines, do you have an item which would complement this product. You could add the additional item as a bonus for buying. Always keep in mind the end-user, your customer. Who are they going to buy from. I imagine they will buy from the seller who offers the best deal at the best price. If your product also comes packaged with 1 or 2 free bonuses you will make the sale.

Use the resale rights item as back-end product on the thank you page for one of your higher converting sales products. We are all aware that psychologically the time customers are most likely to make a purchase is directly after making their first. Therefore your second offer, the resale rights product, is going to coincide with this psychological desire to purchase. We also know that backend products can cost more than the original product therefore don’t limit your backend to smaller items.

Remember in online marketing and sales it is not always about instant profit from an individual product. Think long-term. If your licence permits it give the product away. While this may sound counter intuitive and you will not make profit on the product, used strategically as a giveaway on a squeeze page to collect quality leads can pay dividends. A large list of quality leads opens many profitable doors. Collecting email addresses by gifting a truly useful product initially will see a list of consumers who trust you, like your products and are able to purchase from you time and time again.

Other ways to move consumer focus away from competitors is to make yourself obvious. Consider product launches, webinars, teleseminars or joint venturing with other marketers who have large subscriber lists.

Think Visuals and Aesthetics

We know visuals sell products. Make your packaging more attractive than other people’s. You typically will not have the right to change the product, but that doesn’t mean you can’t change the package, even if that means ensuring your webpage, or newsletter or mail out is professional clean and different.

Change your sales letter. Don’t use the same sales letter that other resellers are using. Make yours unique. Move away from the typical sales pages that accompany these products, make it seem new, fresh, revamped.