Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.

Affiliate Marketer, If You Want to Make Money You Will Need to Know What Products to Sell

If you are new at affiliate marketing and do not yet have a lot of visitors coming to your website. It will take time to make a lot of sales. That means that you will not make a lot of money each month if you are advertising low-priced products. Audio files and e-books, for example, are some of the lowest-priced items that are available to sell. These products usually sell for less than one hundred dollars. So if you are getting a 20% commission, you will get at least $20 per sale. You will need a lot of sales to get a decent monthly income. But you will not make a lot of sales because you do not have a lot of visitors to your website.

It’s different if you are a veteran affiliate marketer and have built up your website so a lot of people visit it, because then you can sell low-priced items and make a suitable sum of money by doing so. As long as the products you promote sell well and a lot of people visit your site, you will have a good profit. In this case, you may sell more than one hundred items a month and, at the same 20% commission, you will make over $2,000 monthly. You will make even more if you promote several products.

To sum this up, beginning affiliate marketers should not decide to promote products that are priced low. These novice affiliate marketers would do better by promoting good-selling products that have a good price tag. If they promote a product that sells for a thousand dollars and get a 20% commission, then they will make $2,000 each month if they sell only ten items. This means that if you do not have a lot of visitors, you are not making a lot of sales, you can still make a good income by promoting products that are priced higher.

Of course it also takes more time and effort to promote the high-priced products effectively. A good way to do this is to offer something free on your website, such as a newsletter or report, and make a list of the email addresses of the people that visit your site. If you have an attractive offer, people will come to your site and provide their addresses to get your offer. The email addresses that you get can then be used to launch an ad campaign. The campaign will bring even more visitors to your website. Companies that sell high-priced products usually have free offers that come with the items, such as free maintenance, free installation, a money-back guarantee, technical assistance, or some other benefit. You can make these the basis for your own promotions. For instance, you can make an item more attractive by notifying your visitors that technical assistance will be provided if they buy the product. Or make use of any other offer, such as a money-back guarantee, that the company provides. Research the product that you are selling to get all the details that you can use in your promotions. Then pass it along to your visitors on your web page or by emails and newsletters. These efforts will help to bring more visitors to your website and increase your sales.

For low-priced products, on the other hand, the companies usually will not make such free offers. That makes it harder to increase sales because there are no attractive offers you can make.

If you should happen to find a vendor of low-priced products that offers these free services, then it would be a good idea to choose those products to promote. But include some higher priced products that are good sellers also. Sell both types of products, and you can reap the benefits of both domains.

10 Ways a Video Production Can Drive PR Business

Video has become a must have weapon of the PR armoury. From showreels to event filming; mood reels to video news releases, there are now plenty of ways that a video production can help you and your clients stand out from the crowd.

Here are 10 ways that you can use a video production in PR:

1. Bolstering an online press release

Assuming a press release is genuinely newsworthy; adding video to the package increases its impact and widens opportunities for exposure. Here’s how:

* Video that’s clearly aligned to the story of the press release can reinforce core messages in an engaging way.

* Video is easy to share – blogs, micro-blogs, forums and viral emails spread information and create a buzz about a story.

* Video attracts attention from search engines, especially when supported by a keyword-rich title and a paragraph about its content.

2. Creating a VNR – video news release

A Video News Release is a press release in a video format. Usually running 90-seconds, it’s distributed to television stations for airing in news programs. Quality content, striking footage, strong interviews and powerful sound bites are a must. A VNR is worthwhile if you have a launch, event or new research findings to publicize. The key is that the story must be newsworthy enough for inclusion in television news bulletins.

Program editors sniff out shameless publicity stunts a mile off, so there must be a very strong ‘hook’ that passes the “So What?” test.

3. A promotional tool on your website or blog

Alert clients & new business prospects to new video content on your website or blog. There are myriad ways in which you can use it as a tool to showcase your credentials as an effective, creative PR business; or to create a personality for your brand that reassures prospective clients that you’re a good bunch:

* Upload a show reel of recent, impressive campaigns.

* Conduct short interviews to introduce key personnel.

* Create a video tour of your company office.

* Post video testimonials from existing clients.

* Create “how to…” videos that demonstrate your expertise.

4. Creating jaw-dropping moments at events

Want a powerful opener to a conference?

A dramatic montage for awards ceremonies? An eye-popping attraction at a road show or launch? Professional video production brings an extra dimension to events; creating instant kudos for a brand, product or service; presenting information & emotion in a glorious cinematic package. The video can be transformed into other life forms once the event is over – for example, a DVD show reel or web cast.

5. Go guerrilla with marketing video

YouTube is chock full of guerrilla marketing ads, the best of which attract attention from newspapers and TV news, as well as enhancing the page ranking of featured brands’ websites. Making a video and uploading it to a site like YouTube is relatively cheap, but the exposure for a client’s product or message can be amazing.

6. A pitch tool to wow potential clients

With new technologies launching every day, PowerPoint doesn’t look that ‘powerful’ anymore. Agencies that want to reinforce their forward-thinking approach need to invest in smarter ways to present to clients. A video can create the ‘wow factor’ needed for PR agencies to grow their business. A package might include market research such as Vox Pops, talking-head interviews, montages of news coverage, ‘mood reels’ capturing the essence of a product and client testimonials. And, instead of static tables to present data, motion graphics bring facts & figures to life.

7. Evaluating campaigns

A video presentation that demonstrates business benefits achieved for a client by a campaign could be the key to building an ongoing relationship. Presenting the brief given, the strategy developed, the tactics used and, most importantly, the results achieved, an exciting video presentation leaves clients wanting more. A journalist endorsement captured on film, or a street Vox Pop demonstrating a shift in public opinion, delivers rock solid proof that PR is working.

8. Show reels

The plasma screen in the office reception can be an advert for a PR agency. Instead of playing daytime TV, blast out a show reel highlighting the agency’s best work.

9. Team building & client bonding

Create a video record of an office away day, or a hospitality event for clients. Play the film at the end of the day, or send it on a DVD to attendees after the event. The entertainment value will be a great boost to the bonding experience and sense of camaraderie between colleagues and/or clients.

10. A lasting record of a launch

Capture the vibe at a celeb-studded launch. Video can offer a lasting who’s who of attendees and a testament to the atmosphere of the occasion. The PR or events team responsible for staging the event can use it as a promotional tool to secure further similar projects. And clients can also utilize the film – perhaps to big up their brand to retailers or attract sponsors for future events.