Market Research Before Launching a PR or Marketing Campaign

Before you launch your public relations, social media, advertising or marketing campaign you want to know who your audience is. And not only do you want to know your target market, you want to know what they think, like and buy. And how do you find that out? Market research surveys, right? I mean that’s the way the big boys do it. Millions are spent each year to find out the secrets of how target markets think, feel, and spend their money. But here’s another question: is that money well spent?

There was a market research survey that asked those involved whether a Stradivarius violin was worth a million dollars. The response was overwhelmingly in the affirmative. The following question was whether the participants would like to have one. Again they responded with a resounding yes. The final question in the survey was whether the participants would buy one. Well, you can guess the response to that question. Without the right questions, or without enough follow up questions, that type of research can lead you down a blind ally or take you round in circles.

Market research can be valuable, but it can also be expensive and ineffective. There have been studies done using MRI’s to discover what parts of the brain we use to make hypothetical decisions and what parts we use to make actual real world decisions. It turns out different parts of the brain are activated. That’s where the disconnect comes in. Traditional market research deals with hypotheticals, i.e. would you like this color product better than that? How much would you pay for this product? Would you buy this product? That’s different than making an in-the-moment, real world choice. Database research sounds good, because it has a tangible ring to it. It’s sounds factual, statistical, yet it can often be wrong.

Different companies take different approaches, Google is big on market research, but it’s not your standard market research approach it actually has its users become part of the product building process. On the other hand, when Steve Jobs was asked how much market research went into developing one of Apple’s products his reply was “none.” He explained that it wasn’t the customer’s job to create the product.

So what should companies who need to watch their marketing budgets do when it comes to market research? Be savvy. Use social media sites to ask questions. Do your own limited market surveys. Then you need to rely on your passion and your intuition, listen to your gut. When it comes down to it, a company needs to be built on passion and belief in one’s product or service and you don’t find that in market research studies.

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.

Creating Information Products – How They Generate Online Income

Creating information products is pretty popular in the internet nowadays considering the number of people that seem to be interested with getting their purchases instantly. Basically, information products are any type of item that contains valuable information for the user and can be delivered electronically. More often than not, this equates to an eBook, an audio book or even video.

These products make for easy distribution and are therefore more attractive for people who want to use them. It could cover a wide range of topics starting from weight loss to coping with teenager problems.

For those who want to try out their hand in creating information products, following are the most important factors to consider.

Choosing a Niche

Look for a potential market and fill that need. Some of the most popular information products today consist of how to lose weight or how to grow muscles. The important thing is that there is a demand for this niche and that once is sure that he or she can supply it accordingly.

Research and More Research

Information products are called that because they provide valuable information to the readers or users. One has to convince the market that the product contains information that is not available anywhere else. It can be a set of techniques, new methods or anything else that would facilitate the achievement of a goal. In order to do this, one must perform as much research as possible in order to actually deliver something that they promised.

Testing Phase

Once the product is created, then it’s time to see how people would react to it. Make use of family and friends and see if they would appreciate the information given in the product and ask them if it is something they would be willing to pay for. Don’t forget to take constructive criticism well and improve on it as much as possible.

Marketing and Selling Phase

After creating the information product that has passed through the scrutiny of several people, then it might be time to actually release it to the market. This is one of the most important stages because the product would need to catch the attention of the target consumers. At this stage, one can start using various marketing strategies for promotion in order to sell the information.

Don’t be fooled into thinking that creating marketing products and launching them is easy. It takes a lot of time and effort on the author’s part. However, the rewards are definitely worth it.