Market Research Before Launching a PR or Marketing Campaign

Before you launch your public relations, social media, advertising or marketing campaign you want to know who your audience is. And not only do you want to know your target market, you want to know what they think, like and buy. And how do you find that out? Market research surveys, right? I mean that’s the way the big boys do it. Millions are spent each year to find out the secrets of how target markets think, feel, and spend their money. But here’s another question: is that money well spent?

There was a market research survey that asked those involved whether a Stradivarius violin was worth a million dollars. The response was overwhelmingly in the affirmative. The following question was whether the participants would like to have one. Again they responded with a resounding yes. The final question in the survey was whether the participants would buy one. Well, you can guess the response to that question. Without the right questions, or without enough follow up questions, that type of research can lead you down a blind ally or take you round in circles.

Market research can be valuable, but it can also be expensive and ineffective. There have been studies done using MRI’s to discover what parts of the brain we use to make hypothetical decisions and what parts we use to make actual real world decisions. It turns out different parts of the brain are activated. That’s where the disconnect comes in. Traditional market research deals with hypotheticals, i.e. would you like this color product better than that? How much would you pay for this product? Would you buy this product? That’s different than making an in-the-moment, real world choice. Database research sounds good, because it has a tangible ring to it. It’s sounds factual, statistical, yet it can often be wrong.

Different companies take different approaches, Google is big on market research, but it’s not your standard market research approach it actually has its users become part of the product building process. On the other hand, when Steve Jobs was asked how much market research went into developing one of Apple’s products his reply was “none.” He explained that it wasn’t the customer’s job to create the product.

So what should companies who need to watch their marketing budgets do when it comes to market research? Be savvy. Use social media sites to ask questions. Do your own limited market surveys. Then you need to rely on your passion and your intuition, listen to your gut. When it comes down to it, a company needs to be built on passion and belief in one’s product or service and you don’t find that in market research studies.

India to Record the Highest Growth Rate During the Forecast Period in the Soil Testing Equipment

The global soil testing equipment market size is estimated to be valued at USD 3.3 billion in 2019 and is projected to reach USD 6.2 billion by 2025, at a CAGR of 10.8% from 2019 to 2025. The growing frequency of soil testing for cost reduction in fertigation & productivity and the need for soil conservation for human welfare have been driving soil testing equipment industry growth.

The soil testing equipment, by end-user industry, is segmented into construction, agriculture, and others. Soil testing is widely used in the construction industry to check the physical and chemical properties of the soil and thereby understand the soil’s bearing capacity. Geotechnical properties, such as specific gravity, density, consistency, shear strength, and particle size, influence the stability of the engineering structures. The use of various equipment, such as augers, penetrometers, leachability equipment, permeameter, compactor, and soil sensors, among others, contribute to a significant share of the construction segment in the global soil testing equipment industry.

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The growing consumer awareness regarding the presence of chemical residues in fruits & vegetables and processed foods has been driving the need for soil testing before and after cultivation. This has led to high demand for GC-MS and ICP-MS test kits. The increasing consumption of fruits & vegetables, as well as processed foods, is expected to play a vital role in driving the demand for various soil testing equipment during the forecast period.

The Asia Pacific region is projected to grow at the second-fastest CAGR in the global soil testing equipment market, as some countries in this region offer profitable growth opportunities. Agricultural professionals in China are seeking modern practices of farming for sustainable development in the agricultural yield. Chinese scientists from domains, such as agronomy, agro-engineering, information technology, and geography, have been involved in the research on-farm management programs. The government of China has put in significant efforts to promote precision farming research and funded several projects. These factors are expected to drive growth of the global soil testing equipment industry.

Key players in the soil testing equipment market include Agilent Technologies (US), Thermo Fisher Scientific Inc. (US), Merck Group (Germany), PerkinElmer Inc. (US), Controls S.p.A (Italy), LaMotte Company (US), Geotechnical Testing Equipment UK Ltd (UK), Sun Labtek Equipments (I) Pvt. Ltd (India), Martin Lishman Ltd (UK), S.W. Cole (UK), Ele International (UK), Gilson Company Inc. (US), Humboldt Mfg. Co. (US), EIE Instruments Pvt. Ltd (India), Eurofins Scientific (Luxemburg), Alfa Testing Equipment (US), Matest (Italy), M&L Testing Equipments (Canada), and Shambhavi Impex (India), among others. Manufacturers broadly adopted new product developments and acquisitions as their major strategies for the market.

The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.