Create A Killer Product by Writing Your Sales Letter First

You may not realize this, but when if you are in the early planning stages of developing a product, the best thing you can do is STOP and write the sales letter first!

“But wait a minute (you might be thinking)… this sounds totally ‘Bass Ackwards’ doesn’t it?” It sure does but it REALLY works too…

And here’s why … When you envision a product, prewriting the sales letter first allows you to place no limitations on it. You can write more freely as the very things you describe are actually helping you design and create your product’s features and benefits.

Now all of a sudden you have an extended blueprint that can add many bells & whistles some of which will actually end up being part of your final product.

You’ll also find that much of your original inspiration will also give you many great sales copy components that will also end up in your sales letter too.

And, in this mode of no barrier mind-streaming, you’ll undoubtedly come up with more creative ideas than the restrictive mind we use when analyzing possibilities…

Always use your higher logic to harness your creativity into a final workable solution. But don’t inhibit your creative process when initially creating your products…

Instead try this…

Set out for a dream product state-of-mind that is full of features that can be turned into benefits… What you’re doing in essence is conjuring up the most unlimited version of your product. One that defies all confines at this stage. Write it out as if this product was right there in front of you and can performed every detail that you promise…

You are in effect reverse-engineering your product which is a catalyst to making the product not only better, but also helps it live up to the high expectations you design into it.

What you bring into reality is an out growth from using unlimited creativity to logical harnessing of all ideas fused into a finalized product. Writing the sales letter first adds incredible inspiration into your product ideas. This technique helps dictate new avenues of creation and marketing that can add much leverage to a successful product launch.

4 Things That Real World Product Managers Do

What do product managers really spend their time doing? We like to talk about all of the things that tthey should be spending their time doing – boldly defining new products and clearly laying out markets to go after. However, the day-to-day reality of being a product manager can be quite different. The folks over at Pragmatic Marketing have just released their annual survey and it contains some interesting points…RoadmapsIf ever there was a part of a product that a product manager should own, the roadmap is it. Just to make sure that we’re all on the same page here, a product roadmap lays out the changes and enhancements that are planned for your product in the future. You get to define the future: is it just this month, this year, or do you go out for 5 years?Although we should own the product’s roadmap, this is not always an easy thing to do. Development teams have been known to want to play a big role in saying what shows up in the product and when it shows up.The reason that this is the wrong way to handle things is that for your product to be successful, it really needs to be your customers who are defining in what order (and when) features are introduced. Who owns the roadmap can be the source of many battles within the firm.RequirementsWhen people ask me what skills a product manager needs to have, at the top of my list is the ability to communicate clearly. Nowhere is this more evident than when it comes to product requirements.You own the requirements for your products. Normally, the creation of product requirements is not something that people fight over. I mean, who really wants to do all of that writing?The key skill that you need to have is the ability to both clearly and succinctly express what the product needs to be able to do. This has to be done for multiple simultaneous audiences: the sales teams need to be able to read it and understand what’s coming and the development teams need to be able to read it and understand what they need to do.Market ProblemsIn a world without problems, there probably wouldn’t be much of a need for product managers. Thankfully there are a lot of problems out there! I’m not sure if “problems” is really the right word to use here, I think that “changes” might be closer to the mark…When we create and launch a product, we do so in a market that has certain characteristics: we know who our customers are and we know who we are competing against. From that moment on everything changes.As things change, it is your responsibility to change with it. We need to adapt our products, our marketing message, and perhaps even our pricing to deal with the new realities as they show up.PositioningWhat does your product do? Who does it do it for it? Why should your customers choose your product over somebody else’s? These are all great questions and if you don’t have a solid answer for each of them, things are not looking good for your product.Knowing how you want people to view your product against all of their other options is a key point that product managers have to take care of. This higher level ability to “see” your product as the market does is very important.Since we are dealing with an ever changing market, your product positioning will always be changing also. This means that as a product manager you need to always be “looking” at your product and making marketing adjustments to it.What All Of This Means For YouIt’s not easy being a product manager. There is no such thing as a product that just “runs on auto pilot”. Instead, every day we need to be making adjustments to both our products and how we market them in order to ensure that they will be successful.A recent survey shows that product managers spend a lot of their time working on four main tasks. These tasks are: creating roadmaps, defining requirements, dealing with market “problems”, and ensuring that their products are properly positioned.If we can master these activities, then we’ll have the core of what it means to be a great product manager taken care of. That being said, it’s not easy being a product manager; however, at least now you know what’s required!

A Successful Product Launch Formula

If you would like to profit from the information age you have come to the right place. In this article I am going to reveal to you how to create your own info product.

There has never been a better time in history to become an infopreneur. It really is not that difficult to become one, all you have to do is find a group of people with a unique problem and solve it.

The internet has created a flood of information that people in the past did not have access to. Unfortunately with so much information available it is some times difficult to navigate through it all and get to what you really are searching for.

This is where you come in by compiling information in an easy to read format and providing a solution people are willing to pay for. I will try to assist you in coming up with some ideas by asking you a few questions.

What area of your life would you like to improve?

Do you think there are other people that may be thinking the same thing?

Begin asking yourself questions until you touch on a subject that you feel other people may be struggling with as well.

It is really as simple as that, find a problem and then begin to look for a solution to it. The quality of your life is based on the quality of the questions you ask yourself.

Well, maybe it is a little harder than that but not impossible. Once you determine there is a market for your product, begin compiling all the solutions you can think of into an e-book.

It does not have to be ten volumes of notes it could be something as simple as a 70 page e-book. As long as it provides information that solves a problem for your readers.

So you have completed your info product but how much do you charge for it?

How do you market your product?

These are challenges many people face as they begin to tackle the challenge of creating their first info product.

But all is not lost, remember I mentioned earlier about finding a solution to a problem.

Clever Internet entrepreneur Jeff Walker has done just that. He has come out with a home study course called Product Launch Formula 2.0.

In the course Jeff covers many of the stumbling blocks you may encounter along the way to becoming a successful infopreneur. In fact many of his students have gone on to enjoy five to six figure launches.

I am sure that is the exception not the rule but it is quite encouraging. In closing I hope you now have enough information to get you started on your journey to becoming a successful infopreneur.